Privacy Policy

247 LUXE LAB · CUSTOMER PRIVACY

Your privacy matters.

Last updated: 21 October 2026

Luxury should feel effortless — and so should understanding how your information is used. Below, we explain what we collect, why we need it and the choices available to you.


01 / Who we are

247 Luxe Lab is a UK-based luxury hair and beauty business. This notice explains how we handle personal information when you browse our website, contact us or place an order. For privacy questions, email info@247luxelab.co.uk.

02 / Information we collect

When you shop with us, we may collect your name, email address, telephone number, delivery and billing addresses, order details, customer service messages and preferences you choose to share. Our website may also collect device, browser, IP address and usage information through cookies and similar technologies. Payment information is handled by our payment service providers; we generally receive transaction status and limited payment details rather than full card numbers.

03 / How we use your information

We use personal information to process payments, prepare and deliver orders, manage returns and enquiries, provide customer support, prevent fraud, maintain our website and meet legal obligations. Where you choose to receive marketing, we may send product updates, launches and offers. You can unsubscribe from marketing emails using the link in those messages or by contacting us.

04 / Our legal bases

Under UK data protection law, we rely on the legal bases appropriate to each activity, including performing a contract with you, complying with legal obligations, our legitimate interests in operating and protecting our business, and consent where required, such as for certain marketing or non-essential cookies.

05 / Who we share information with

We share information only where reasonably necessary with providers supporting our store and services, which may include Shopify, payment processors, delivery partners, technical service providers, fraud prevention services and marketing or analytics providers where enabled. These providers may process information on our behalf or as independent controllers. We may also disclose information where required by law. We do not provide customer information to third parties simply in exchange for payment.

06 / Cookies and analytics

Our website uses cookies and similar technologies for essential shopping functions and may use additional technologies for analytics, personalisation or advertising. Where required, we seek your consent before placing non-essential cookies. You can review available cookie choices through the website's privacy controls and adjust browser settings. Blocking essential cookies may affect checkout or other site features.

07 / International transfers

Some service providers may process personal information outside the United Kingdom. Where applicable, we take steps to ensure an appropriate level of protection using recognised legal safeguards.

08 / How long we keep information

We retain information only as long as needed for the purposes described here, including fulfilling orders, customer support, accounting, legal compliance and resolving disputes. Retention periods vary depending on the information and applicable requirements.

09 / Your privacy rights

Depending on the circumstances, you may have rights to access your information, correct inaccuracies, request erasure, restrict or object to certain processing, request data portability and withdraw consent. To make a request, email info@247luxelab.co.uk. We may need to verify your identity before responding. You can also complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.

10 / Security and children's privacy

We use reasonable organisational and technical measures to help protect personal information. No online service can guarantee absolute security. Our website is not intended for children to use independently, and we do not knowingly seek to collect personal information from children without an appropriate lawful basis.

11 / Updates to this notice

We may update this Privacy Policy when our services, technology or legal obligations change. The latest version will appear on this page with a revised update date.

12 / Contact us

For privacy enquiries, data requests or questions about this notice, please contact info@247luxelab.co.uk. For questions about an existing order, contact orders@247luxelab.co.uk.


247 Luxe Lab — It's Not Just Hair. It's a Lifestyle.